Men Outnumber Women in Internet Shopping

More men than women shop online; according to survey results released by the Korea Chamber of Commerce and Industry and online research firm Rankey.com on Monday.

A survey of users at 12,000 online shopping malls shows that male shoppers (64 percent) nearly doubled female shoppers (36 percent) in the first half of the year.

Men also spend more time shopping online than women. Male shoppers browsed an average of 28 minutes and one second at online shops, compared to 27 minutes and 50 seconds for women.

The number of male customers has been bolstered by a trend that encourages men to pay more attention to grooming and fashion, KORCHAM said.

Compared to the first half of 2006, the proportion of male shoppers surged in fashion-related segments, by 131 percent in luxury goods, 76 percent in food and diet products, 74 percent in cosmetics, and 72 percent in clothing.